Ryobi
Audience
Validation
The thing that really struck me was how fast we were able to get up and running
without interrupting our normal operation. We merely dropped the tags in our existing setup and
continued to buy media the way we
always do. We turned our ads into short research experiences; our customers loved the ad while we
collected real audience
intent and identified groups worth following up with. When we wanted to tweak a question, their team
was always
ready with practical creative suggestions.
Atlanta Falcons
Fan Engagement
We wanted to understand what fans cared about, in addition to game-day
engagement, and OpinionAds gave us an easy way to
test this right inside our existing media campaigns. We spoke directly to fans to ask what
membership benefits were most
important to them, without spending an extra dollar. The answers revealed distinct groups of
interest and where benefits
overlapped. “Rather than guessing with clicks, we had a better way to design membership offers and
speak to fans in line
with what they actually sought.
PharmEasy
Interactive Display Ads
Our consumers generally didn't respond to the same message, and conventional
click reporting couldn't explain why some
engaged and others didn't. Deploying interactive display ad units alongside our existing campaigns,
without heavy
technical integrations, changed how we approached targeting. By asking shoppers directly what they
were looking for, we
got much clearer direction for choosing offers, refining creative mid-flight, and shaping future
retargeting outreach
based on the responses they gave. Loved that the team was present 24/7 to help at every step for the
mid flight changes
Pandora
Brand health
We wanted to know if our brand messaging was resonating, not just being seen. We
embedded live questions within our
existing display adverts, giving us a sense of public opinion while campaigns were still live. The
answers naturally
separated receptive shoppers from those who needed more reassurance and provided us with a much more
useful basis for
future targeting - the team was present with strategic guidance at each step where we needed it and
always had
recommendations for us to boost the CTR further. I would say it is one of the best value for money
martech software.