Stop serving blind ads. Start capturing zero-party data.

The campaign helped Hughes see which rural households knew the brand, which were open to switching internet providers, and where education was still needed. That gave the team a clearer picture of its acquisition opportunities.

Healthcare shoppers did not all respond to the same message. Interactive ads helped PharmEasy understand whether someone was looking for savings, needed medicine quickly, or was exploring preventive care. By asking shoppers directly, the campaign identified different motivations that ordinary click reporting could not explain. Those answers gave the team more useful audience groups and clearer direction for choosing offers, creative messages, and future outreach.

Suzy turned its ads into short research experiences. Prospects could try the format while Suzy gathered audience preferences and identified groups worth following up with.

The Falcons wanted to understand what fans valued beyond game-day engagement. Interactive ads asked fans which membership benefits mattered most, including merchandise, live experiences, and travel. The responses uncovered distinct interest groups and showed where benefits overlapped. Instead of guessing from clicks, the team gained a clearer way to shape membership offers and communicate with fans according to what they actually wanted.

Hologic needed to understand whether its healthcare messaging was trusted, not simply seen. By embedding questions inside ads, the campaign captured audience sentiment while it was live. The answers distinguished receptive audiences from people who needed more information or reassurance, providing a more useful foundation for future communication.