Corus, an online streaming platform, is introducing new categories and shows to its platform. They aim to gather insights from the audience regarding their show preferences and popular categories. Their objective is to engage a large audience of potential subscribers through targeted advertising campaigns promoting tune-in ads, thereby building brand intelligence data.
A notable increase in awareness and interest surrounding the new shows and categories introduced on the platform, leading to heightened viewership and engagement levels. This deeper understanding of the audience Corus refined its content offerings and marketing strategies, ultimately strengthening brand perception and loyalty among viewers. This generated 38% hike in subscriptions and build micro-segments of potential subscribers.
Corus wanted to reach audience in bulk who were potential subscribers and build brand intelligence data which promoting tune in ads. They wanted to
show options
get 1000s of responses in a day
collect brand intelligence
