Corus is an online streaming platform starting new categories and new showers to its platform. They wanted to learn from the audience that which shows they would be interested in watching and which are the famous categories amongst viewers.
They wanted to reach audience in bulk who were potential subscribers and build brand intelligence data by promoting tune in ads.
Corus wanted to reach audience in bulk who were potential subscribers and build brand intelligence data which promoting tune in ads. They wanted to
get 1000s of responses in a day
collect brand intelligence
OpinionAds interactive display ads were created to accomplish the desired solution. Multiple Tune-in ads were created and ad-tags ran through Google Ads and Youtube.
This generated 38% hike in subscriptions and build micro-segments of potential subscribers.