Delivering brand intelligence for 2 years
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Corus Expands Streaming
Offerings:
Understanding viewer preferences and popular categories through targeted
advertising campaigns
Corus, an online streaming platform, is introducing new categories and shows to its platform. They aim to gather insights from the audience regarding their show preferences and popular categories. Their objective is to engage a large audience of potential subscribers through targeted advertising campaigns promoting tune-in ads, thereby building brand intelligence data.
What we did
- Conducted market research to understand audience preferences and popular trends in streaming content.
- Developed targeted advertising campaigns to reach potential subscribers.
- Create engaging tune-in ads that highlight new shows and categories.
- Utilize data analytics to track campaign performance and audience response.
#Results
Higher viewership and engagement with promoted content.
A notable increase in awareness and interest surrounding the new shows and categories introduced on the platform, leading to heightened viewership and engagement levels. This deeper understanding of the audience Corus refined its content offerings and marketing strategies, ultimately strengthening brand perception and loyalty among viewers. This generated 38% hike in subscriptions and build micro-segments of potential subscribers.
#ViewerPreferences #AudienceInsights #BrandIntelligence #TuneInAds #Engagement #DataAnalytics #CampaignPerformance
32%
Hike in Subscriptions
4M
Clicks
Why choose OpinionAds
Corus wanted to reach audience in bulk who were potential subscribers and build brand intelligence data which promoting tune in ads. They wanted to
Directly engage your audience within ads
show options
Rapid results
get 1000s of responses in a day
Generate 1st party data @ scale
collect brand intelligence
Ads we created
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