Features

Features

#Creative features

  • Interactive display ads:OpinionAds specializes in interactive ad formats that go beyond static banners.
  • Story ads:These ads incorporate surveys directly into the ad experience, enabling advertisers to collect valuable first-party data.
  • Ad templates:OpinionAds provides ready-to-use ad templates to streamline the creative development process.
  • Customization:Advertisers can customize their ads to match their brand's style and messaging.

#Ad types

  • Display ads:OpinionAds focuses on interactive display ads that are designed to be more engaging than traditional banner ads.
  • Survey ads:These ads combine display advertising with survey functionality to gather user insights.
  • Discovery ads:These ads help brands discover customer intent.
  • Connected funnel ads:This is a set of connected ads that take users through purchase journey / customized interaction with 2-3 ads.
  • Lead generation ads:Capture user information (e.g., email address) within the ad.

#Data features (including DMP integrations)

  • First-party data collection: OpinionAds' interactive ads and survey ads enable advertisers to collect valuable first-party data directly from their target audience.
  • Intent-based audiences: The platform helps create intent-based audiences based on user interactions within the ads.
  • Real-time analytics: Advertisers can track campaign performance and gather insights in real time.
  • Data studio: OpinionAds offers a data studio where advertisers can create micro-audiences and store them in their own CDPs/DMPs for activation across channels.
  • DMP integrations: DMP integrations with lotame, Salesforce and Adobe. And ability to export audiences.

#AI features

  • AI-driven campaign creation (AI co-pilot):OpinionAds uses AI to assist with campaign creation.
  • AI insights:The analytics dashboard provides AI-generated insights to help advertisers make data-driven decisions.
  • AI-powered optimization:The platform utilizes AI for campaign optimization and targeting.

#APIs

  • APIs:OpinionAds has Campaign Management and Design (Theme) APIs in addition to various Data APIs.

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