Privacy Policy Summary

Last Updated: January 2017

What information do we collect?

OpinionAds does not collect, or record or store data like name or email address and does not collect or store IP Addresses.

From Customers
For OpinionAds customers who are using the service to measure the effectiveness of their advertising efforts, registration is required to enable access to some features, functionality and information relating to the services, to send customers specific information related to their service, to allow them to access stored information and to facilitate communication from OpinionAds.

From Viewers
OpinionAds records how many times an opinionADS-tagged advertisement was displayed on a browser with an OpinionAds cookie, how many different ads in a particular campaign were shown to a viewer, and on which websites the advertisements were seen.

OpinionAds can record how many times an opinionADS-tagged advertisement was displayed on a mobile device ("viewer"), how many different ads in a particular campaign were displayed to a viewer, and on which ad-supported mobile applications the advertisements were seen.

From Survey Respondents
OpinionAds records whether a survey relating to an opinionADS-tagged advertising campaign was presented on particular browser with a stored OpinionAds cookie and whether the viewer answered the survey question. OpinionAds also records the respondent's answer to the survey question. Surveys do not ask for or collect names, email addresses or other personal data.

OpinionAds records similar information via the hashed version of a mobile device's Identifier used by the respondent.

How does OpinionAds use cookies?

OpinionAds uses cookies with a unique identifier to record whether an advertisement was displayed on a particular browser and whether a person using that browser answered a survey about that particular advertising campaign. The data collected using these cookies is limited to a list of the advertising creative units containing the OpinionAds cookie in the campaigns that were displayed on the computer, the sites on which the advertisements appeared, along with the number of times each unit was shown and the day/time of each exposure. The table below explains in detail the cookies we use and why.

Name Purpose Expiration Date Register whether a particular advertisement was displayed 365 Days Associated with survey that is displayed 365 Days

If you do not want information collected through the use of cookies, you may opt-out as described below In addition, there is a simple procedure in most browsers that allows you to decline the use of cookies. Some features of the service may not work properly if you decline the use of all cookies.

How do we use this information?

OpinionAds uses the data that it collects to provide its services to its customers and viewers. OpinionAds provides both aggregated reports and respondent level data to the advertisers and marketers responsible for the advertising campaigns. Our customers may use the data to learn how advertising campaigns performed, including which ad units were the most effective, and how their campaigns can be improved in the future. OpinionAds may also use the data internally to improve and enhance its services.

OpinionAds does not provide user level data to aid in ad retargeting or for any other purposes related to contacting a specific person.

With whom do we share information?

OpinionAds provides the data and reports to its customers, who are advertisers and marketers responsible for the advertising campaigns as described above in the "How do we use this information?" section.

In the event of a change in ownership, merger with or acquisition of another entity, sale or transfer of company assets, or in the event of an insolvency, bankruptcy or receivership, we reserve the right to transfer all of the OpinionAds information, including the personal data of its customers, to third parties as part of our business assets.

OpinionAds may disclose collected information pursuant to a subpoena or other judicial or administrative order, where required by law or, at our sole discretion, where we deem it necessary to protect the safety of any individual or the public, preserve our legal rights, take action regarding potentially illegal activities, or prevent the violation of our Terms of Service Agreement or violation of the rights of OpinionAds or any third party.

How do we protect your information?

We store personal data described in this Cookie and Privacy Policy for the period necessary to fulfill the purposes outlined in this Policy, unless a longer retention period is required or permitted by law. We have implemented appropriate commercially reasonable organizational, technical and administrative security measures designed to help protect the security and confidentiality of information while it is controlled by us. We limit access to the information collected through our service to employees, consultants and agents who we believe reasonably need to access that information.

Please note, if you are a customer and do not log out once you have registered for services that require registration, your information could be viewed by other users with access to your computer. Your password is protected so that only you can access it and view the member information relevant to the account. We recommend that you do not divulge your password to anyone. Ultimately, you are responsible for maintaining the secrecy of your passwords and any account information.

How can you opt out?

Viewers of ad campaigns are free to opt out of measurement by the OpinionAds service at any time. An opt-out button is provided at the bottom of this page. This button will download an "opt-out" or "do-not-track" cookie onto your machine and you will no longer be tracked or surveyed about ad campaigns that you may view. As long as this opt-out cookie remains on your computer, you will no longer be tracked or surveyed by OpinionAds about ad campaigns that you may view. You must keep this opt-out cookie on your computer and not remove it in order to remain opted out of the collection of information through the OpinionAds service. If your machine automatically removes cookies or you remove the opt-out cookie periodically, you will have to replace it by opting out again.

To opt out please click the button:

Opted out successfully!

If you do not want your in-app ad exposure measured in a mobile environment, or you would like to clear your tracking history, you can adjust the settings on your mobile device. On an iOS 6+ device, go to the device's Settings menu, and change the setting to limit ad tracking. To reset your tracking on Android mobile devices, go to the Settings menu and reset your device to its original factory settings.

How do we update this Cookie and Privacy Policy?

We reserve the right to update and change this Cookie and Privacy Policy. If we make any material changes to our Cookie and Privacy Policy, we will post a new statement on our website and update the "Last Updated" date set forth above. Therefore, we encourage you to check this Cookie and Privacy Policy frequently to stay apprised of any updates and changes. Please take a look at the "Last Updated" legend at the top of this page to see when this Cookie and Privacy Policy was last revised. Any changes to this Cookie and Privacy Policy will become effective when we post the revised Cookie and Privacy Policy on our website. Your responses to surveys or use of our website and service after these changes become effective mean that you accept the revised Cookie and Privacy Policy.

What are our third-party privacy policies?

This Cookie and Privacy Policy does not address, and we are not responsible for, the privacy, information or other practices of any third parties.