Our story
At OpinionAds, we believe in the power of transparency and genuine connection. Founded with a mission to deliver more value to our customers, we embarked on this journey as a bootstrapped startup, driven by principles that prioritize people first. Our story is one of resilience, innovation, and a commitment to providing real solutions that make a difference.
Our mission
To empower marketers by deploying sophisticated AI tools for ad creation, optimization, measurement and make them accessible to advertisers of all sizes.
Our motivation
We created OpinionAds to solve the biggest frustrations in digital advertising
- Static ads don't engage-we built interactive formats that drive action.
- Ad effectiveness is hard to measure-we deliver real-time brand lift and audience insights.
- Brands are blind to what works-we empower advertisers with data-rich decision-making.
We believe ads should work harder, deliver better insights, and prove their value instantly. That's why we built OpinionAds.
Our values
Crowd-sourced data - authentic insights, no bias
Generate zero-party data directly from real users-not paid panels-ensuring the highest degree of accuracy and significance for your brand insights.
Transparency & accountability - measurable impact, real results
Brands deserve more than just impressions - OpinionAds delivers clear, data-backed proof of performance, ensuring every campaign drives real business outcomes.
Leveling the playing field - powerful tools for every advertiser
Whether you're a small business or a global brand, our cutting-edge software empowers you with enterprise-level ad tech that's accessible and easy to use.
Delivering simply more value - innovation that drives ROI
Our commitment is to maximize your ad performance-providing better engagement, richer insights, and higher returns with every campaign.
Bias toward action - build, test, improve, repeat
We move fast, execute boldly, and prioritize action over perfection-rapid testing, quick iteration, and real learnings drive innovation at OpinionAds. No analysis paralysis, just decisive progress.
Milestones
2022
Launched our first beta product - Survey ads.
2023
Partnered with agencies for customer focused development.
2023
Launched Brand intelligence tool - Brand lift survey.
2024
Introduced interactive display ads, revolutionizing in-ad engagement.
2024
Expanded distribution - Integrated with Google ads, Ad roll, The Trade Desk (TTD), Lotame & more.
Who benefits from OpinionAds? And how?
Advertising sales manager/Director/VP
Marketing managers leverage OpinionAds to create engaging and interactive campaigns that resonate with their target audiences. Our platform allows them to easily connect with consumers, gather feedback, and drive effective marketing strategies.
Media buyers
Media buyers choose OpinionAds for our ability to deliver comprehensive audience insights and facilitate smarter media placements, ensuring their campaigns achieve maximum impact.
Advertising agencies
Partnering with OpinionAds enables advertising agencies to develop innovative ad campaigns that stand out in a crowded marketplace. Our solutions empower them to engage audiences meaningfully and creatively.
Consumer/Market Insight Managers
Professionals in this role rely on OpinionAds to collect vital customer data, enabling them to understand audience preferences and inform strategic decisions.
Market Researchers
Market researchers use OpinionAds to gather valuable insights and opinions from consumers through survey ads, allowing them to dive deep into market trends and consumer behavior.
Our solutions
Problem-oriented approaches
Join us
At OpinionAds, we're committed to transforming the advertising landscape through innovative solutions that place people first. Let's collaborate to create impactful campaigns that resonate with your audience and drive success.
Join now