Unveiling how Hologic mastered the art of anticipating its audience's needs.
Understanding Success:
Hologic
connects with its audience like never before
Hologic sought an innovative ad effectiveness survey for its ongoing display campaign, requiring a distinctive solution to conduct surveys on audiences engaging with their ads seamlessly within the display network.
What we did
- Develop a unique survey methodology
- Design and create the survey questionnaire tailored to Hologic's objectives
- Identifying users who interacted with Hologic's ads
- Monitor survey responses and gather data on ad effectiveness
- Analyze survey results to provide actionable insights for campaign optimization
- Continuously iterate and refine the survey process to enhance effectiveness
Results
Higher viewership and engagement with promoted content
A notable increase in awareness and interest surrounding the new shows and categories introduced on the platform, leading to heightened viewership and engagement levels. This deeper understanding of the audience Corus refined its content offerings and marketing strategies, ultimately strengthening brand perception and loyalty among viewers. This generated 38% hike in subscriptions and build micro-segments of potential subscribers.
62K +
Survey Completion
52%
Answered positively
Why Choose OpinionAds
Use survey ads in different IAB sizes
mixed with ads
Connect multiple ads
enable survey in ads
Build micro-audience
for retargeting
Ads we created
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