Hologic wanted unique ad effectiveness survey for its ongoing display campaign. They needed a unique solution where they can run a survey on the audience who interacted with their ads.
A unique connected survey was requested which can run on the display network.
mixed with ads
enable survey in ads
OpinionAds Brand lift survey ads were designed in multiple sizes 300X250, 300X600, 720X300 and 728X90.
Created 5 connected ads to serve the purpose. Hologic got 62000 surveys completed faster then any panel survey and at a half of the cost. Also, they collected retargeting data for their next campaign.