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Healthcare Advertising with OpinionAds

Hologic wanted unique ad effectiveness survey for its ongoing display campaign. They needed a unique solution where they can run a survey on the audience who interacted with their ads.

A unique connected survey was requested which can run on the display network.

Why Choose OpinionAds

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Use survey ads in different IAB sizes

mixed with ads

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Connect multiple ads

enable survey in ads

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Build micro-audience

for retargeting

Solution Offered

OpinionAds Brand lift survey ads were designed in multiple sizes 300X250, 300X600, 720X300 and 728X90.

Created 5 connected ads to serve the purpose. Hologic got 62000 surveys completed faster then any panel survey and at a half of the cost. Also, they collected retargeting data for their next campaign.

Ads we created

Results

15 M

Impressions

4 M

Clicks

5:3:1

Click Follow-up

2.8 M

Survey Completion

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