Hologic sought an innovative ad effectiveness survey for its ongoing display campaign, requiring a distinctive solution to conduct surveys on audiences engaging with their ads seamlessly within the display network.
A notable increase in awareness and interest surrounding the new shows and categories introduced on the platform, leading to heightened viewership and engagement levels. This deeper understanding of the audience Corus refined its content offerings and marketing strategies, ultimately strengthening brand perception and loyalty among viewers. This generated 38% hike in subscriptions and build micro-segments of potential subscribers.
Survey Completion
Answered positively
mixed with ads
enable survey in ads
for retargeting
