#AudienceConnection #SurveyMethodology #TailoredQuestionnaire #EngagementTracking #OptimizationInsights

Understanding Success:
Hologic connects with its audience like never before

Hologic sought an innovative ad effectiveness survey for its ongoing display campaign, requiring a distinctive solution to conduct surveys on audiences engaging with their ads seamlessly within the display network.

What we did

  • Develop a unique survey methodology
  • Design and create the survey questionnaire tailored to Hologic's objectives
  • Identifying users who interacted with Hologic's ads
  • Monitor survey responses and gather data on ad effectiveness
  • Analyze survey results to provide actionable insights for campaign optimization
  • Continuously iterate and refine the survey process to enhance effectiveness
#Results

Higher viewership and engagement with promoted content

A notable increase in awareness and interest surrounding the new shows and categories introduced on the platform, leading to heightened viewership and engagement levels. This deeper understanding of the audience Corus refined its content offerings and marketing strategies, ultimately strengthening brand perception and loyalty among viewers. This generated 38% hike in subscriptions and build micro-segments of potential subscribers.

62K+
Survey Completion
52%
Answered positively

Why Choose OpinionAds

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Use survey ads in different IAB sizes

mixed with ads

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Connect multiple ads

enable survey in ads

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Build micro-audience

for retargeting

Ads we created

Hologic's Success Story

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