HUGHES provides a high-speed satellite internet service, HughesNet has over 1.3 million subscribers in the Americas. They wanted to run a brand-lift survey on display network and create audience micro-segments for focused targeting.
Brand lift survey on display network is done beautifully with OpinionAds. HUGHES choose OpinionAds because
mixed with ads
no incentive bias
Brand lift survey ads were designed for this campaign. OpinionAds created connected ads with a tree survey to enable HUGHES to run the survey they desired & provided Ad tag so that they can run it on other Ad-delivery platforms of their choice.
By using OpinionAds, Hughes generated 12 Niche micro-segments for focused targeting. They collected different audience who were not using Hughes, or who did not have internet collection.