#CompetitiveSurvey #BrandLiftSurvey #GenerateData #FirstPartyData #300X250

Disconnected Growth:
Hughes's Challenge to Optimize Brand Perception and Targeting Precision

HUGHES, a leading provider of high-speed satellite internet services, boasts over 1.3 million subscribers across the Americas. Seeking to enhance brand perception and refine targeting strategies, aimed to conduct a comprehensive brand-lift survey on display networks and develop audience micro-segments for targeted outreach.

What we did

  • Identifying the objectives
  • Defining Target Audience
  • Survey Design and Execution
  • Data Analysis
  • Actionable Insights and Recommendations
#Results

Reconnected Triumph:
Hughes's Journey to Enhanced Brand Perception and Targeting Precision

OpinionAds helped Hughes generate 6 niche micro-segments for focused targeting including insights into audience preferences. Overall, these analytics and results demonstrate the effectiveness of Hughes's campaign in optimizing brand perception and targeting precision, ultimately leading to tangible business outcomes and competitive advantage.

#HughesInternet #BrandPerception #TargetingStrategy #AudienceSegmentation #BrandLiftSurvey #BrandAwareness

10K +

Responds

6

Micro segments

Why choose OpinionAds

Brand lift survey on display network is done beautifully with OpinionAds. HUGHES choose OpinionAds because

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Use survey ads in different IAB sizes

mixed with ads

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Build micro-audience

for retargeting

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High degree of confidence in the results

no incentive bias

Ads we created

HUGHES's Success Story

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