The University of Florida aimed to gauge the awareness levels among their audience regarding their efforts in combating Citrus Greening. Additionally, they sought to understand the audience's perception of the effectiveness of their work. Targeting a wide audience, their objective was to elicit opinions and insights on their endeavors.
More than 60,000 panels were recruited. By bolstering panel recruitment and validating survey results against real audience feedback, Suzy Research Cloud ensured accuracy and reliability in their research endeavors. This approach not only enhanced the credibility of the insights provided to clients but also offered a unique proposition in the consumer insights landscape.
Responded positively
They wanted to reach broad audience who were targeted before and
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