Tasked with building an audience interested in chronic diseases, PharmEasy, an online pharmacy initially known for selling cosmetics, ventured into the realm of prescribed drugs. Their objective was to market their rapid home delivery service and other offerings to a broad audience through the display network, while also identifying and targeting a niche demographic inclined towards purchasing medicines online.
As the campaign unfolded, engagement soared, with clicks and conversions pictured the success. PharmEasy's swift home delivery service and comprehensive offerings resonated deeply with their newfound audience, resulting in a surge of interest and uptake. With this, all the data collected in OpinionAds was transferred to their DMP in real time.
Clicks
Micro segments
They wanted to reach audience in bulk who were potential audience who would buy medicines online. With this they also wanted to
make ads interactive
get 1000s of responses in a day
collect data at scale
