1.5x CTR with OpinionAds
#healthcareAdvertising #pharmaAds #HealthCareAds #300X250 #468X60
PharmEasy's prescription for
Success:
Targeting chronic conditions to build an online pharmacy audience
Tasked with building an audience interested in chronic diseases, PharmEasy, an online pharmacy initially known for selling cosmetics, ventured into the realm of prescribed drugs. Their objective was to market their rapid home delivery service and other offerings to a broad audience through the display network, while also identifying and targeting a niche demographic inclined towards purchasing medicines online.
What we did
- Conducted thorough audience research to identify target demographics interested in chronic diseases and online medication purchasing.
- Developed a comprehensive campaign strategy outlining objectives, messaging, budget allocation, and timeline.
- Created engaging ad creatives highlighting PharmEasy's fast home delivery service and other key offerings.
Results
PharmEasy's Journey:
Bridging gaps, delivering
solutions for chronic health
As the campaign unfolded, engagement soared, with clicks and conversions pictured the success. PharmEasy's swift home delivery service and comprehensive offerings resonated deeply with their newfound audience, resulting in a surge of interest and uptake. With this, all the data collected in OpinionAds was transferred to their DMP in real time.
87,650
Clicks
3
Micro segments
Why Choose OpinionAds
They wanted to reach audience in bulk who were potential audience who would buy medicines online. With this they also wanted to
Give options in display ads
make ads interactive
Rapid results
get 1000s of responses in a day
Build brand intelligence
collect data at scale
Ads we created
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