#PrecisionTargeting #AdvertisingStrategy #AudienceMicroSegments #DisplayCampaigns #MarketingAnalytics

Enhancing eCommerce Advertising:
RYOBI's precision targeting journey with OpinionAds

Despite conducting display and search campaigns at the product level, RYOBI, a well-established brand of indoor and outdoor tools, faced a significant challenge: the inability to generate reusable data for retargeting purposes. In response, the company sought to develop audience micro-segments to enable focused targeting within their advertising initiatives.

RYOBI

What we did

  • Conducted an analysis of existing display and search campaigns to assess performance and identify gaps in data collection.
  • Monitor campaign performance and adjust targeting and messaging strategies as needed to optimize results.
  • Continuously analyze data to refine audience segmentation and improve campaign effectiveness over time.
#Results

RYOBI's precision campaign:
Driving enhanced engagement and ROI through audience micro-segmentation

RYOBI improved campaign performance metrics such as higher click-through rates, increased conversions, and enhanced return on investment (ROI). Additionally, the ability to retarget users based on captured data is lead to greater engagement and brand loyalty among both existing and potential customers.

100%
Surge in ROI

Why Choose OpinionAds

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Give options in display ads

make ads interactive

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Build micro-audience

for retargeting

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Use interactive ads in different IAB sizes

mixed with ads

Ads we created

RYOBI's Success Story

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