Despite conducting display and search campaigns at the product level, RYOBI, a well-established brand of indoor and outdoor tools, faced a significant challenge: the inability to generate reusable data for retargeting purposes. In response, the company sought to develop audience micro-segments to enable focused targeting within their advertising initiatives.
RYOBI improved campaign performance metrics such as higher click-through rates, increased conversions, and enhanced return on investment (ROI). Additionally, the ability to retarget users based on captured data is lead to greater engagement and brand loyalty among both existing and potential customers.
Surge in ROI
make ads interactive
for retargeting
mixed with ads
