RYOBI is an established brand of indoor and outdoor tools. They were already doing display and search campaigns at product level but it did not generate any reusable data for retargeting. They wanted to create audience micro-segments that can be used for focused targeting.
make ads interactive
mixed with ads
Interactive display ads were designed in multiple sizes 300X250, 300X600, 720X300 and 728X90.
A unique campaign was launched during Father's day and it generated following micro-segments:
OpinionAds interactive display ads were created to accomplish the desired solution