Valuable insights into audience preferences and behaviors for future marketing initiatives.
Atlanta Falcons:
Pinpointing
Member Benefits
The Atlanta Falcons, a prominent American football team, embarked on a distinct survey endeavor to determine the most sought-after member benefit among options such as Events, Free Gear, and Road Games. Furthermore, they endeavored to nurture micro-audiences through precision-targeted advertising initiatives.
What we did
- Design a customized survey to measure member preferences.
- Utilize data analytics for audience segmentation.
- Implement targeted advertising campaigns.
- Craft personalized messaging for each audience segment.
- Monitor campaign performance and optimize strategies.
Results
Valuable insights into audience preferences and behaviors for future marketing initiatives.
The engagement levels soaring by 30% and conversion rates increasing by 25%. This translated into boost in membership sign-ups and rise in product purchases among targeted audiences. Atlanta Falcons solidified their position as a frontrunner in sports marketing, setting the stage for continued growth and success in fan engagement. Audience data collected by these ads was also transferred through an API to their DMP.
30%
Increase in Engagement
25%
Increase Conversion rate
Why choose OpinionAds
They wanted to measure
Give options in display ads
make ads interactive
Build micro-audience
for retargeting
High degree of confidence in the results
no incentive bias
Ads we created
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