The Atlanta Falcons, a prominent American football team, embarked on a distinct survey endeavor to determine the most sought-after member benefit among options such as Events, Free Gear, and Road Games. Furthermore, they endeavored to nurture micro-audiences through precision-targeted advertising initiatives.
The engagement levels soaring by 30% and conversion rates increasing by 25%. This translated into boost in membership sign-ups and rise in product purchases among targeted audiences. Atlanta Falcons solidified their position as a frontrunner in sports marketing, setting the stage for continued growth and success in fan engagement. Audience data collected by these ads was also transferred through an API to their DMP.
They wanted to measure
make ads interactive
for retargeting
no incentive bias
