The Atlanta Falcons are a professional American football team based in Atlanta.
They needed a distinctive survey to identify which falcons member benefit is the most from the list of benefits: Events, Free Gear and Road Games. They also wanted to create a micro audience from their ads.
They wanted to measure
make ads interactive
no incentive bias
Interactive display ads were designed in multiple sizes 728x90, 300x600, 300x250, 320x50, 300x250
OpinionAds created multiple ads with options and provided them the ad tag which they ran through Google ads to reach to their targeted audience
Audience data collected by these ads was also transferred through an API to their DMP.