Don't advertise in the blind. Crowdsource user input. Know how your ad works and what your users think in real-time.
Include 25% impressions of OpinionAds with every Ad campaign and continuously monitor how users are engaging with your ads.
Distribute your ad via Google ad exchange and AppNexus.
Highly costomizable ads in various IAB-Ad sizes.
Create micro-segments in DMPs. i.e. Lotame and others.
Algorithmic adaptive engagement - show linked-ad, next question, results, content, etc.
Interactive - Conversational
Connect insight with action. Make ads intelligent.
Create audience micro-segments
Go beyond brand lift, increase value of your ad campaigns