Reimagining Digital Advertising: 10 Exceptional Examples of Interactive Display Ads

Reimagining Digital Advertising: 10 Exceptional Examples of Interactive Display Ads

Interactive display ads have revolutionized the world of digital advertising by engaging users in unique and memorable ways. In this article, we will explore the top 10 examples of great interactive display ads that have captivated audiences and achieved outstanding results. From immersive storytelling to gamified experiences, these ads showcase the power of interactivity in capturing attention and driving conversions.

1. IKEA Place: IKEA Place, an augmented reality (AR) app, allows users to visualize how furniture would look in their homes. By overlaying digital models onto real-world environments, this interactive display ad offers a personalized and immersive experience, empowering customers to make confident purchase decisions..

2. Spotify's Time Capsule: Spotify's Time Capsule campaign provided users with a personalized trip down memory lane. By leveraging their vast music library, Spotify created unique playlists that combined users' favorite tracks with nostalgic elements like personalized messages and throwback images, resulting in an emotional and interactive ad experience.

3. Nike's "Reactland":Nike's "Reactland" interactive display ad merged gaming and product promotion. Users were invited to navigate a virtual world using their smartphones, showcasing the features of Nike's React shoes. By combining entertainment and product demonstration, Nike successfully engaged users and increased brand awareness..

4. Coca-Cola's Share a Cokes:The "Share a Coke" campaign allowed users to personalize virtual Coke bottles with their names or messages. This interactive display ad not only created a sense of ownership but also encouraged users to share their personalized bottles on social media, amplifying the brand's reach and fostering user-generated content.. .

5. Google's "Be Internet Awesome":Google's "Be Internet Awesome" interactive display ad aimed to educate children about online safety. Through a series of engaging games and quizzes, the ad empowered children to make responsible choices online. By merging interactivity with educational content, Google effectively conveyed its message while keeping young users entertained. .

6. Volkswagen's "Eyes on the Road":Volkswagen's "Eyes on the Road" interactive ad used eye-tracking technology to promote safe driving. The ad detected users' eye movements and rewarded them for keeping their eyes on the road. By gamifying responsible behavior, Volkswagen effectively conveyed its safety message while creating an engaging ad experience.. .

7. Airbnb's "We Are Here":Airbnb's "We Are Here" interactive display ad used dynamic video elements to showcase the unique travel experiences the platform offers. Users were invited to explore different destinations through a series of interactive videos, creating a sense of wanderlust and inspiring them to plan their next getaway. .

8. McDonald's "Build Your Own Burger":McDonald's "Build Your Own Burger" interactive display ad allowed users to customize their ideal burgers by selecting ingredients and toppings. This ad not only personalized the customer experience but also provided a fun and interactive way to explore the menu, increasing user engagement and driving foot traffic to their restaurants.

9. BMW's "Ultimate Driving Experience":BMW's "Ultimate Driving Experience" interactive ad used haptic feedback technology to simulate the sensation of driving. By allowing users to feel the power and responsiveness of their vehicles, BMW created an immersive ad experience that effectively conveyed their brand promise of delivering the ultimate driving pleasure.

These top 10 examples of great interactive display ads demonstrate the power of interactivity in capturing audience attention, driving engagement, and achieving marketing objectives. By leveraging technology and creativity, these brands have successfully created memorable experiences that resonate with consumers, showcasing the immense potential of interactive advertising in the digital landscape.

Stay in touch.

Keep up-to-date with our weekly posts.

Book a Call