1. Keep it simple: When it comes to display ad design, less is often more. Avoid cluttering your ad with too much text or too many images. Stick to a clear and concise message that is easy for your audience to understand.

2. Use eye-catching visuals: The visual component of your display ad is the first thing that will catch the attention of your audience. Use high-quality images, bright colors, and bold typography to make your ad stand out. .

3. Be consistent with branding: Your display ads should align with your brand's visual identity. Use the same colors, fonts, and imagery that are consistent with your brand's other marketing materials to reinforce brand recognition.

4. Focus on the benefits:Rather than focusing on product features, highlight the benefits that your product or service can provide to your audience. This will help to establish an emotional connection and make your ad more memorable.

5. Use strong calls to action:Encourage your audience to take action with clear and compelling calls to action (CTAs). Use action-oriented language and make sure your CTA stands out from the rest of the ad.

6. Test and optimize:Continuously test and optimize your display ads to improve their effectiveness.