Measuring the success of your display ad campaigns is essential to understand whether your marketing efforts are yielding positive results or not. Here are some key metrics and methods to measure the success of your display ad campaigns:
1. Impressions: With daily impression reporting from OpinionAds, analyse the ad exposure.
2. Click-through rate (CTR): With our dashboard track CTR in realtime which helps you measure the effectiveness of your ad in persuading people to click on it.
3. Periodic data: Sort and filter data to track the ad performance and make changes to your campaign if needed.
4. Through the analytics score:
- Purchase Intent Score :A metric used to measure the likelihood of a customer to make a purchase. The score is derived from behavior and interactions within the ads.
- Conversion Score: A metric used to measure the effectiveness of a marketing campaign in terms of its ability to convert potential customers into actual customers.
- Awareness Scrore: A metric used to measure the level of awareness a target audience has about a brand, product, or service. It reflects the extent to which a brand or product is known to potential customers and how well it is recognized in the market.
