Static ads vs Interactive display ads

Static ads, also known as non-interactive ads, have been the norm in digital advertising for years. These ads display information about your products or services, but offer little to no interaction for the user. On the other hand, interactive ads, also known as rich media ads, offer users a more engaging and interactive experience. These ads allow users to interact with the ad, often by clicking, dragging, and clicking, in a way that is more appealing and memorable than static ads. Given this, the question arises: which is better - interactive ads or static ads? This blog will explore the pros and cons of both types of ads and provide guidance on when to use each.

InteractiveAds StaticAds

Interactive ads offer a range of benefits that make them the preferred choice for digital advertising.

Advantages

Engagement: Interactive ads encourage users to engage with the ad, increasing the likelihood of them taking the desired action, whether it be making a purchase, filling out a form, or sharing the ad with friends.
Memorable experience: Users remember interactive ads more than static ads, as they provide a more engaging and memorable experience, increasing the likelihood of them taking action.
Ad performance: Interactive ads often have higher click-through rates and conversion rates than static ads, as users are more likely to take action when they are engaged.
Measurement: Interactive ads offer advanced measurement capabilities, allowing advertisers to track specific user actions, such as clicks and form submissions, on the ad.

Industries adopting Interactive OpinionAds

Retail/eCommerce/CPG: Retail industry widely use OpinionAds for focused retargeting, most times users look at multiple products and they are retargeted separately but with OpinionAds you can promote 3 products in one ad to same user and give them a choice.
Travel industry: Advertisers use OpinionAds to promote one or more offers or destinations and give options to the audience and generate audience intent data at scale to form micro-segments and then use these micro-segments to tightly retarget the specific audience. It is also widely used to research audiences to know which destinations. Generate pre-qualified leads.
Media industry: Self Reporting viewership ads to get more subscribers for their favorite shows. Promote more than one show. Measure Ad effectiveness directly from the viewers.
Market research: Research is embedded natively in OpinionAds researched build tree of 3-5 questions to get most answers from a broader audience that is available on display network. Survey combined with ads.Quick and affordable way to research audiences on mobile/desktop, on any topic, across any target market.
Automotive: Advertisers use OpinionAds to promote one or more offers or products and give options to audience and generate audience intent data at scale to form micro-segments and then use these micro-segments to tightly retarget the specific audience.

Remember, the key to success with interactive display ads is to create engaging and immersive experiences that align with your brand's values and appeal to your target audience. With these creative ideas, you can start generating better results for your business today.

About the Author

Keyur Vasani

Keyur Vasani is expert in content writing and marketing. He is strategically creative marketer with a knack for crafting compelling campaigns and engaging narratives that resonate with target audiences.