Display advertising is mostly just used for branding, because it is static visual and not much interaction or data is being generated from it. That is why Advertisers use search ads/text ads more effectively because they generate unique data with user intent data.
What if Advertisers can interact with users directly in display ads? What if Advertisers can get user-intent data directly from display ads? That’s exactly what Interactive Display Ads do.
Advertisers are increasingly relying on data to make important marketing decisions. Interactive ads can generate clicks on option data and also build audience micro-segments which can be used for focused retargeting.
Display network has capability to reach interested users on most of websites they are visiting and brand has an opportunity to interact with audience but all they do right now is show a banner or gif and it only has one link this does not generate any real value.
Future of advertising is about what users want, not what they have to endure. In this spirit we created OpinionAds. OpinionAds have interactive ad formats in standard IAB sizes.
Advertisers can:
Advertisers can leverage display ads and get users intent data at scale, build audience micro-segments for re-targeting and user product/purchase intent.
Advertisers can do: