Interactive OpinionAds Vs Display Banner Ads

 SEPTEMBER 10 2021

Till now we have been using simple banner ads for display advertising, These Banner ads are static and can only take the audience to one link (URL) and we just get click-through rate as a metric. All of the display advertising depends on the target audience and their natural behavior. "Why use vanilla ads when you can have OpinionAds".

OpinionAds are enhanced banner ads. An Advertiser can give 2-5 image options to the audience and link every option to a unique landing page or follow-up ad.

You can also connect multiple ads and build a tree of promotions.

Various industries that uses OpinionAds

Retail/eCommerce/CPG:
Retail industry widely use OpinionAds for focused retargeting, most times users look at multiple products and they are retargeted separately but with OpinionAds you can promote 3 products in one ad to same user and give them a choice.

Travel industry:
Advertisers use OpinionAds to promote one or more offers or destinations and give options to the audience and generate audience intent data at scale to form micro-segments and then use these micro-segments to tightly retarget the specific audience. It is also widely used to research audiences to know which destinations. Generate pre-qualified leads.

Media industry:
Self Reporting viewership ads to get more subscribers for their favorite shows. Promote more than one show. Measure Ad effectiveness directly from the viewers.

Market research:
Research is embedded natively in OpinionAds researched build tree of 3-5 questions to get most answers from a broader audience that is available on display network. Survey combined with ads. Quick and affordable way to research audiences on mobile/desktop, on any topic, across any target market.

Automotive:
Advertisers use OpinionAds to promote one or more offers or products and give options to audience and generate audience intent data at scale to form micro-segments and then use these micro-segments to tightly retarget the specific audience.

  • market research
  • media
  • automotive
  • travel
  • retail
  • eCommerce